About Us
What were the challenges of entering the conservative menswear market?
I am happy to say that the challenges I faced starting the brand are a thing of the past now thanks to digitization of the fashion industry. Today new talent can start a label and find its audience through social media and digital showrooms. The big challenge for young designers in the past was presenting at costly trade shows. Now you can bypass conservative decision makers and critical corporate buyers to appeal directly to your consumers. Plus, there is the crowdfunding revolution! I really think we have a very nurturing environment for creativity in menswear now.
You dress celebrities and startup stars, police cadets and job seekers… What do they have in common? Who is the Longnr?
In every garment I make my first motivation is to achieve something unique. It can be a design element, a hard-to-find textile, or a technique that may be the right way of doing something, but too costly, and thus abandoned by most makers. For example, our 80-count pure cotton dress shirts and velvet dinner jackets, functioning sleeve buttons, hand stitched genuine leather shirts, and rare colorways. Anyone driven to amplify their unique inner energy through sartorial attention to detail is the Longnr. He could be wearing sweatpants or a tuxedo and present an immaculate sense of style in any surrounding. My label isn’t any one look, but the philosophy of achieving a rarity in everything you aspire to do.